Practical writing on web development, product design, automation and applied AI.
Web Development
A plain-language guide to connecting an AI voice agent to your phone system: the vocabulary, four connection models, the questions to ask your provider in week one, and where the surprises are.
11 min read
Automation
What campaign listening adds beyond paid analytics: a baseline and a stated expected message before launch, what to read during the flight, and ruling out external causes.
10 min read
Artificial Intelligence
A framework for building social listening queries that hold up: four separate layers, exhaustive brand variants, symmetric competitor terms, and validating precision by actually reading results.
9 min read
Product Design
Turning social conversations into product input: classifying problems rather than requested solutions, weighing themes without counting votes, and validating before a roadmap discussion.
11 min read
Product Design
What belongs on a social monitoring dashboard, by audience: a prioritised response queue, a weekly screen sorted by change, and an executive summary with a written interpretation.
9 min read
Artificial Intelligence
Monitoring is a work queue measured in minutes; listening is a research function measured in quarters. Here is how to run both without one absorbing the other.
9 min read
Artificial Intelligence
What social media sentiment analysis genuinely provides, where it fails predictably, how to validate it against human labelling, and how to report it without implying precision it does not have.
10 min read
Artificial Intelligence
The share of voice formula stated fully: defining the competitive set, symmetric queries, what to count, and reading it alongside volume so the number cannot mislead.
9 min read
Artificial Intelligence
A five-signal triage model for the first fifteen minutes after a mention spike: volume against baseline, velocity, what the earliest posts say, who is involved, and whether it is spreading.
11 min read
Tell us what you want to build and we will work out the scope, timeline and approach together.
