Practical writing on web development, product design, automation and applied AI.
Automation
When an online shop should phone rather than message: order confirmation where the economics justify it, high-value abandoned checkouts after messaging fails, and proactive delivery problem calls.
10 min read
Artificial Intelligence
How to build an ecommerce recommendation assistant shoppers actually use: who needs one, non-interruptive entry points, a three-exchange discovery flow, and why return rate is the honest metric.
10 min read
Artificial Intelligence
Designing a multilingual voice agent: language selection at call start, recognition accuracy measured per language, pronunciation and number conventions, and per-language escalation limits.
10 min read
Automation
Turning scattered reputation habits into a system: defining sources, categories and named owners, concrete severity levels, three operating cadences and a response policy decided in advance.
11 min read
Automation
Denominator-safe definitions for outbound campaign reporting: the five populations, nine metrics with explicit denominators, which comparisons are valid, and how to diagnose in the right order.
10 min read
Automation
How to design an outbound retry policy: attempt caps, spacing, time-of-day variation, failure-reason handling, suppression rules and when to switch channel instead of calling again.
11 min read
Automation
How a property management chatbot should triage tenant messages: four urgency bands, the capture fields contractors need, building-specific FAQs, routing and where automation must stop.
10 min read
Automation
Which mentions genuinely warrant an immediate notification: the test every condition must pass, the short list that qualifies, three severity tiers, and how to prevent the channel being muted.
11 min read
Automation
What a restaurant chatbot should and should not automate: safe scope, why availability must be live, where a person must always answer, and why cancellation matters more than booking.
9 min read
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