Practical writing on web development, product design, automation and applied AI.
Artificial Intelligence
When unsolicited social conversation beats a survey for market research, when it cannot substitute for one, and how to combine both — with the sampling bias every finding needs to state honestly.
10 min read
Automation
Building a social listening business case beyond mention volume: five value categories, which are genuinely quantifiable, and how to present the ones that are not without overclaiming.
10 min read
Artificial Intelligence
How to detect an emerging trend before it peaks: relative growth against baseline, source independence, where early signal appears, and matching response to confidence.
10 min read
Artificial Intelligence
Evaluating social media monitoring software beyond the dashboard: verified coverage, query logic precision, historical retention, sentiment honesty, workflow and governance.
10 min read
Automation
Why chronological order fails as a response strategy: a six-dimension priority matrix using risk, reach, urgency, sentiment, customer value and issue type — with overrides, not averages.
11 min read
Artificial Intelligence
Detecting questions, complaints and buying signals in TikTok comments: a five-category classification framework and why it matters more than discovery.
9 min read
Artificial Intelligence
Catching brand references social monitoring misses: news, blogs, publications, directories and comparison sites — how to find them and why accuracy matters more here.
11 min read
Automation
Why one-way reminder recordings underperform: the five outcomes a reminder should handle, when to send it, whether to call or message, and measuring against refilled slots.
9 min read
Automation
A six-phase implementation checklist for taking a voice agent from phone line to production: scope and baseline, telephony, knowledge, integration, voice testing and a narrow pilot.
10 min read
Tell us what you want to build and we will work out the scope, timeline and approach together.
